According to global consultancy firm PWC, B Corps – organisations focused on social impacts just as much as on making a profit – are “to business what Fair Trade is to coffee…”.
Here’s a brief A to Z:
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Founded in the USA in 2006, over 3,600 B Corps now operate in 75 countries, including famous names like Patagonia, The Body Shop, and All Birds.
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B Lab – the organisation that certifies the process – claim “society’s most challenging problems cannot be solved by government.” They need the support of business.
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The UK is now the second biggest global B Corp community. With over 400 organisations enrolling since 2015.
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B Corps pledge to apply “circular economy” principles – adopting “sustainable practices and decoupling growth from the consumption of finite resources.”
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Over 800 have committed to reach net zero carbon emissions by 2030.
- As PWC point out, certification creates a “positive impact on brand equity.” So, doing good really can be good for business.
Extract from Human Capital – Drayton’s business magazine