Already feeling queasy at the pace of change? Reach for the Alka-Seltzer – 2023 is going to get even faster.
People Power - Mintel: “Brands have to make room for a new ‘c’ in their c-suite as, consumers are investing, co-creating, and voting for change” alongside them.
Fast-track Tech - According to Forbes, 2023 will see accelerated implementation of “transformative technologies.” Think AI, virtual and augmented reality (VR/AR), and the blockchain.
Blurred Boundaries - More and more, these transformative solutions will seamlessly integrate in “intelligent enterprises.” Forbes again, “where systems and processes support each other to complete menial and mundane tasks in the most efficient way possible.”
Voice Shopping - “62% of those that regularly use a voice-activated speaker say they are likely to use it to buy something in the next month,” says Modern Retail. Expect relentless progress on the frictionless retail processes needed to support them.
Supply-chain Security - In an ever more volatile world, companies will continue to reduce exposure to market pricing of commodities, and also source product closer to home.
Too much Information - Drowning in data, “Consumers will find meaning and solace in reconnecting with their surroundings, their communities and themselves,” says Mintel.