Our client is seeking to appoint a Product & Brand Director to provide the strategic leadership for a very established UK footwear brand, across both Product and Brand, to set the platform for future growth and profitability, in the UK and also internationally
- Location – UK
- Package – Strong salary, benefits and long term equity plan
The Role
- Develop and implement the strategic product roadmap, development, launch and product marketing strategies
- Fully understand the consumer, analysing how the brand is positioned within the industry landscape and derive targeted consumer insights
- Define an overall brand strategy derived from a solid understanding of Start-rite’s users, market, product offering and competition
- Convert brand strategies into brand plans, brand positioning and go-to-market strategies that achieve brand consistency and focus across all channels
- Work with the in-house marketing team to create effective marketing materials that reflect the overall brand strategy
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Lead the brand & marketing teams to success, ensuring that everyone performs to their full potential
- Direct and oversee all aspects of product life cycle management, including understanding market demands, technology trends and the competitive field
- Overall responsibility for product and brand budgets
- Responsibility for leading and directing the product, brand and marketing teams, overseeing day-to-day operations and development of staff
The Person
- Proven and demonstrable experience in marketing and/or brand management in a consumer market
- In-depth knowledge of the shoe making industry and all the latest trends and best practices in marketing
- Entrepreneurial spirit, insistence on thinking outside of the box and passion for building global brands
- Strong analytical skills and data-driven as well as instinctual thinking
- Proven ability to devise successful, innovative brand strategies that engage, inform and motivate our audience
- Proven track record of working on brands at a regional or global level without a dependency on external agencies
- Highly numerate and process driven, with a structured approach
- Determination to achieve outstanding results and to lead and inspire team members to do likewise
- Passion for understanding the consumer and building strategies around them
If you have the skills and experience and are looking for a new challenge, we would be delighted to discuss this opportunity further.